Artificial Lures

Artificial lures are indispensable for every angler targeting predatory or saltwater fish. With the right lure, you not only increase your chances of catching fish, but you also target species such as pike, perch, zander, trout, catfish, and various saltwater fish much more specifically. Whether you fish in ditches, canals, rivers, large lakes, or at sea, a suitable type of lure can be found for every situation.

Within our range, you will find a very wide selection of artificial lures for various techniques and conditions. From subtle fishing with softbaits to aggressive surface fishing with poppers and topwaters. We also always have the right lure in stock for deep water, vertical fishing, or actively searching large areas of water. Thanks to the extensive selection, you can easily adapt to the season, water color, depth, and fish behavior.

Hardbaits

Hardbaits are a popular choice for anglers actively seeking predatory fish. Think of minnows , jerkbaits , and crankbaits that produce strong vibrations, flashes, and an attractive action underwater. Hardbaits are ideal for covering large areas of water and luring predatory fish into biting.

Softbaits

Softbaits are incredibly versatile and should not be missing from any tackle box. Thanks to their flexible material, they provide a natural action that particularly appeals to perch, zander, and pike. Softbaits can be fished with various rigs, making them suitable for both shallow and deep water.

Swimbaits

Swimbaits are perfect for anglers looking for a realistic presentation. These lures convincingly mimic real prey and are particularly effective for larger predatory fish. Swimbaits are a staple, especially when fishing for trophy pike.

Spinners

Spinners remain a classic in lure fishing. The rotating blades create striking vibrations and reflections, causing predatory fish to quickly spot the lure. Spinners are easy to fish and very effective for perch, pike, and trout, among others.

Spoons

Spoons create a seductive swaying action and plenty of light reflection underwater. They are versatile and work excellently for both freshwater and saltwater predatory fish. Spoons are especially ideal when you want to fish different water layers quickly and effectively.

Poppers and Topwaters

Poppers and topwaters offer spectacular bites at the water surface. This type of lure is perfect for active predatory fish hunting in the upper water layer. Especially in the warmer months, surface lures are an exciting and highly effective choice.

Hybrid Lure

Hybrid lures combine the strong characteristics of multiple bait types in a single design. As a result, you benefit from extra action, realism, and attraction. This makes hybrid lures interesting for anglers who want to offer something just a little different from standard bait.

Sea fishing artificial lures

For saltwater fishing, specialized saltwater lures are indispensable. Think of lures for cod, sea bass, mackerel, and other strong saltwater fish. Saltwater lures are designed to perform well in tougher conditions and offer the right action for fishing in deep or flowing water.

Bait Gel

Bait gel gives artificial lures extra attraction by adding scent and flavor. This can make all the difference on difficult days or under high fishing pressure. Bait gel is widely used to keep predatory fish hooked longer, giving you a better chance of a good hookup.

Bait boxes

Good lures deserve a good storage solution. In our bait boxes category, you will find practical boxes to store hardbaits, softbaits, spinners, and other lures neatly and safely. This way, you keep your gear organized and are always ready for the next fishing session.

Lures not included

For anglers looking for special models, unique colors, or a premium finish, there is exclusive lure . This selection is perfect for those who like to fish with something distinctive and want to get the most out of every session.

Large assortment of artificial lures for every type of fishing

Whether you are a beginner predator angler or have years of experience, the right lure makes a big difference. Within our range, you will find lures for every technique, water layer, and fish species. From finesse lures to large lures for true predators, and from freshwater to saltwater fishing. This way, you always choose the lure that suits your fishing style.